Who is this for
- Lead Creative Strategist with 5+ years of experience directing creative strategy, developing performance video ads on Meta, and guiding creative teams.
- Proven track record leading the creative direction and scaling 8–9 figure DTC brands with high-performing, UGC-style creatives.
What you’ll get
- Leadership and autonomy to build, mentor, and shape a high-performing creative strategy team.
- Total ownership of the overarching creative direction, output quality, and ad performance across the brand portfolio.
- A high-velocity environment where you set the standard for innovative testing frameworks and strategic execution.
Key Responsibilities
- Lead and mentor a team of creative strategists, elevating their scriptwriting, conceptualization, and strategic thinking.
- Develop high-level direct response strategies and oversee the creation of UGC-style scripts that drive top-tier conversion rates.
- Deep-dive into performance data across multiple campaigns, translating complex learnings into macro creative pivots and team-wide optimization strategies.
- Direct cross-functional collaboration, establishing highly efficient workflows between the Strategy, Creator, and Editing teams to ensure a flawless pipeline from ideation to final execution.
Qualifications
- 5+ years of experience in performance creative strategy for Meta, with at least 1–2 years in a leadership or team management role.
- A robust portfolio of successful UGC/performance ad campaigns that aggressively scaled DTC brands.
- Advanced ability to analyze Meta performance data and turn numbers into clear, actionable creative briefs for the team.
- Expert grasp of rapid iteration, testing methodologies, and data-informed decision-making at scale.
- Proven experience leading cross-functional teams and establishing systems for providing clear, constructive feedback to creators and editors
🤔 Questions? Email talent@dtcvikings.com